Skivak Content Management

Content Management

Tesco

Creating a brand-client communication strategy, including publishing, creating unique content optimized for different media, graphic design, web design, print and distribution

Tesco Magazyn

Lifestyle magazine

Circulation: 310,000 copies
Reach: the magazine is available to customers of Tesco’s stores from special holders at cash registers. The average monthly sales in 2015 equalled 293,000 units
Our tasks: developing and executing a publishing project for clients of the Tesco chain. The strategy extends to Poland, the Czech Republic, Slovakia and Hungary

Awards

Columns of the Year:
Golden Columns 2012 (in two categories)
4 nominations

Tesco Magazyn

TescoMagazyn.pl

Lifestyle website

Launch: 2012
Unique visitors: 33,000 per month
Our tasks: producing unique and professional editorial content. Building a responsive and mobile-friendly website

Awards

Columns of the Year:
Bronze Columns 2014
1 nomination

TescoMagazyn.pl

Tesco Magazyn – Facebook

Facebook profile

Number of followers: 13,000
Our tasks: developing and executing a fan communication strategy in accordance with a precisely set schedule

Tesco Magazyn – Facebook

Tesco Loves Baby

Parenting magazine

Circulation: 100,000 copies
Reach: the magazine is available from special stands with branding elements, in the baby sections of the chain’s stores. Available free of charge, includes attractive discount coupons
Our tasks: concept, graphic design, supervising the whole production cycle

Awards

Columns of the Year:
Bronze Columns 2015
1 nomination

Tesco Loves Baby

TescoLovesBaby.pl

Parenting website

Launch: 2013
Our tasks: building from the ground up an attractive and engaging website. Daily content and product updates. Collecting and managing user data in accordance with the Personally Identifiable Information Protection Act

Awards

Columns of the Year:
1 nomination

TescoLovesBaby.pl

Tesco Loves Baby – Facebook

Facebook profile

Number of followers: 25,000
Our tasks: creating content delivered on schedule, continuous communication with fans

Tesco Loves Baby – Facebook

Magazyn Alkohole

Trade magazine

Circulation: 100,000 copies
Reach: the magazine is available from special stands in the alcohol sections of Tesco’s stores
Our tasks: building reader engagement by delivering large amounts of useful content in cooperation with industry experts

Awards

Columns of the Year:
Golden Columns 2013
Silver Columns 2014
3 nominations

Magazyn Alkohole