Scope of cooperation.

• Preparation of a comprehensive promotion plan for PRINT materials (culinary books, culinary magazines)
• Comprehensive support for Jeronimo Martins print marketing strategy
• Communication strategy and periodic delivery of content to the INSTAGRAM channel
• Photo sessions (for print, social media and ATL channels)
• Video materials (TV spots, short forms on social media, animations)
• Radio (concept and content of radio spots)
• Influencer marketing (campaigns supporting sales and product recognition)
• Account analysis, recommendation, gift box concepts, content quality supervision, campaign results reports
• Graphic creations for ATL activities (billboards, POS)
• Cooperation with experts, cooks, nutritionists and celebrities
• Periodic e-books

Achieved goals.

The main goal of the adopted multi-channel communication strategy was to reach the widest possible audience with the use of ATL and BTL channels. In order to achieve this, we have used the advantages of marketing-mix, properly selected formats and interesting content. The integration of activities in each of the channels has brought the expected results. We have also managed to optimize the costs of using marketing channels, thanks to the identification of the most effective solutions. One of the effects of our joint activities with Jeronimo Martins is a culinary book, which sold one million copies in 14 days of the campaign.