Scandic Sofa

Apparently, the best ideas are born in the bathtub and… on the couch! That is why it is worth choosing a sofa with reverence and attention to every detail. What matters most is the craftsmanship and the quality of the materials. How do we know this? A leading Polish furniture manufacturer, Scandic Sofa, entrusted us with developing a digital strategy for the brand and communication in social media channels.
  • Digital
  • Content
  • Strategy

Scandic Sofa

Apparently, the best ideas are born in the bathtub and… on the couch! That is why it is worth choosing a sofa with reverence and attention to every detail. What matters most is the craftsmanship and the quality of the materials. How do we know this? A leading Polish furniture manufacturer, Scandic Sofa, entrusted us with developing a digital strategy for the brand and communication in social media channels.

Scope of cooperation.

  • Social media communication strategy.
  • Comprehensive preparation of content for brand profiles on Facebook, Instagram, Pinterest
  • Support for paid campaigns in the Facebook Ads, Google Ads and Pinterest Ads environments.
  • Development of a brand sales strategy in digital channels.
  • Conducting sales campaigns, optimization, reporting.
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Achieved goals.

After a thorough analysis of the target group and the competitive environment, we proposed a new communication style, based largely on dedicated graphics, RTM and interactions with recipients. Our strategic and content activities, as well as dedicated campaigns, contributed to the maximization of revenues and optimization of advertising expenses. The indirect goal that we worked on together with our client was also to familiarize recipients with the values of the brand and emphasize the competitive advantage. We have also managed to build an engaged community around the brand, which is willing to share its opinions online.

Results.

  • 0

    social media channels

  • 0

    transactions

  • 0%

    cheaper cost of obtaining a lead

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